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Designer Julie Hoover brings her discerning eye to our yarn line-up for 2020, creating three exciting new colors that are spot-on with current fashion trends.
“A color inspired by the reflections of sky and water on a cold, clear day.”
“A color inspired by the fruit, at it’s most perfect ripeness.”
“A color inspired by my favorite shade of matte lipstick.”
Recognized for her minimal aesthetic and attention to fine detail, Julie Hoover focuses on designing knitwear that is simultaneously causal and elegant—a signature style that has developed over the years in her work as a visual merchandiser, art director and freelance designer. Her passion for knitting began in 2008, and quickly led her down the path of focusing entirely on knitwear design (finally finding the perfect niche for her BA in Clothing & Textiles). Based in Ann Arbor, Michigan, Julie spends her time designing as part of the in-house design team for Brooklyn Tweed and her own independent label.